Pepe and Umbro: the perfect combo..

A lot of footballer’s have really touching varying stories of how they acquired their first top tier soccer boots but arguably one of the best stories has been shared by Real Madrid centre-back Pepe and his dad Anael.
It’s the story of a father who sacrifices so that his son can own a classic pair of boots. Going so far as to borrow a friends credit card to have the ability to pay for the boots in installments as opposed to upfront ….Awww!

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It’s a great story with a touch of humour and what the internet generation would call “the feels”.  You should definitely watch the video up top if you haven’t already.

But a feel good story about a young lad and his first pair of proper boots wasn’t the only thing. It’s about a relationship to a brand. The first pair of top class boots Pepe owned were a pair of Umbro Speciali’s; and he’s formally ‘come back home’ with the release of the brand new Speciali Eternal (note: While Pepe was wearing Speciali’s last season, he’ll be wearing the Eternal this season, which is styled after the original Umbro boot Pepe wore growing up).

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Pepe mentions in the video his move into the new Speciali Eternal is about more than just the boots themselves.

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To him Umbro as a company represents the sacrifices his family made to help him rise to the top.